About
My name is Irme
I am known as Irme Mamsirati and Irme O. Temurlenk, names that represent different aspects of my creative and professional journey. Mamsirati is my Ossetian family name, reflecting my connection to my heritage and the cultural roots that inspire many of my personal projects.
My work often begins with stories, cultures and the meanings behind what we create.
"Ossetian Cuisine: Cultural Memory and Traditional Recipes" is one of the projects that reflects this approach, exploring how food can preserve identity, memory and traditions across generations.
Alongside my cultural research and personal creative projects, my main professional focus is Brand Strategy. I work with brands to discover their identity, define their positioning and build meaningful connections with their audiences.
Practice & Focus
These six pillars form the foundation of my framework, where strategy seamlessly meets aesthetics:
Strategy acts as the functional compass guiding my design processes; Travel provides the expansive perspective drawn from diverse geographies; Branding transforms narrative into core corporate identity; Art serves as the expressive power behind the aesthetics; Culture is the historical and social reservoir that fuels my creative work; and Design is the vehicle that unites these elements to accelerate business growth. This holistic approach ensures that every project transcends visual output, evolving into a high-impact, consultancy-led business strategy.